Facebook Advertising - don't waste your money delivering your content to the wrong audience.

👉I am seeing an INSANE amount of sponsored posts in my newsfeed from local business's that are NOT anywhere near me - some not even in the same state.

Business Pages are just not getting reach in the algorithm anymore so I guess small business's are trying their hand at sponsored posts to get more eyes on their content.❌

👉The problem is that they do not know how to use Ads Manager and target the right audience of people that are living or visiting within a small radius of their location. So they are paying money for ads to be served to people that will never use their business. I hate seeing them throw money down the drain like that.

I am especially seeing alot of Real Estate Agents doing this.🤔

👉Facebook advertising is by far the best and most effective form of advertisement for your business - IF you do it correctly. If you have no idea what you are doing, you are throwing your money down the toilet. I remember when I worked in the Real Estate we would spend $600 a week for one ad in the local paper. That kind of money spent on facebook advertising would BLOW UP your social reach and make you stand out from your competitors in the local market.

👉Having someone that knows what they are doing to manage your social media just makes sense. After all marketing is a pretty important piece to the puzzle.🤔You need to get the right message in front of the right people.💡

Oh and 1 last thing - Don't use hashtags on Facebook - that will weigh against you in the algorithm, as will posting links to your website.❌❌❌

Food for thought. 👇👇👇

Paula Allsop

Star Social - Social Media Manager and Content Creator